Social media is an integral component of real estate digital marketing campaigns today. Many agents aggregate their content across social media channels, from news updates to new listings and video content. With this, the goal is often to reach as many interested buyers and sellers as possible through an active social media presence. Here are a few tips on how to strengthen a social media presence in 2019.
There is a seemingly endless variety of social media platforms available today. Real estate agents who are looking to harness the power of social media should select the platforms that make the most sense for their marketing goals. For instance, an agent who is targeting a younger generation of homebuyers should utilize platforms such as Instagram, Snapchat, and Twitter. Additionally, Facebook is a tool that should be in every real estate agent’s marketing arsenal due to its frequent use and popularity as a social media platform today.
One simple way to increase the visibility of your social media posts is to use hashtags. Adding hashtags help to make your posts significantly more discoverable for people searching for specific categories on Instagram, Twitter, and Facebook.
You are far more likely to generate buzz about a home listing by posting high-quality photos of the property online. This simple step will lead buyers to be more engaged with the property listing. With this, be sure to share only clear, colorful pictures on your social media channels.
Many real estate agents make the mistake of neglecting their social media presence over time. Unfortunately, simply creating social media accounts for your business is not sufficient. Instead, it is crucial to post new content to your pages regularly and maintain engagement. Along with uploading photos, text, and video content, an agent should engage with their audience actively on their social platforms by responding to questions and comments as soon as possible.
In 2019, millennials are changing the housing market as we know it. Defined as individuals born in the early 1980s through the mid-1990s, the demographics of millennials is slowly emerging as a powerful force of potential buyers and sellers. As a whole, this technology-focused demographic has striking differences from the older generations of today, including baby boomers and Gen X. With this in mind, realtors should aim to understand the millennial mindset in order to better market their services to them. Like almost any age demographic, millennials who can connect with their potential agent are more likely to close a deal. Continue reading and discover a few ways realtors can market to millennial homebuyers in 2019.
A vast majority of millennials are first-time homebuyers at the moment. As such, realtors should be prepared to answer basic questions surrounding each stage of the homebuying process. In many ways, a realtor serves as a guide for millennials navigating their home buying journey. For this reason, many millennials seek reassurance from their realtors that they are on the right track throughout the process.
With 24/7 online access, millennials are incredibly well-researched. Since the majority of them have aged alongside the evolution of the internet, this demographic relies heavily on online reviews for many everyday decisions, from trying a restaurant to buying a new home. Before choosing a realtor to represent them in their home buying process, many millennials will check out online reviews and testimonials. With this, realtors should seek out testimonials from satisfied customers. These testimonials can then be shared on their professional website and social media pages.
Millennials are all about efficiency. As a result, this generation refuses to wait too long for their questions to be answered. With this, it imperative that realtors respond to client inquiries in a timely manner. With this, it is also crucial to have your contact information readily available online. Be sure to provide open lines of communication on your website and social media channels at all times.
If you're looking to save money on purchasing a house, foreclosures are a great way to go. However, even if you find the property for free (which you can do on USHUD.com) there are still very costly mistakes that most people make when buying a foreclosure.
Read more: 5 Costly Mistakes When Buying Government Foreclosures
REO stands for "Real Estate Owned" and is the term that the mortgage holder uses to identify homes that they have foreclosed on and they are holding in their inventory.
Before a house is foreclosed on, vacated and becomes a REO listing it is considered a pre-foreclosure. Pre-Foreclosures are historically bad investments for a number of different reasons:
HUD homes, once the most numerous foreclosure homes on the market, were reduced in the past several years with the sky rocketing popularity of sub prime mortgages.
As sub prime mortgages provided even lower down payments or in many cases no down payments the homebuyer that would have utilized an FHA mortgage moved to a sub prime mortgage. This has greatly reduced the amount
